Regardless of whatever online business model you have established, you will need traffic. And the best way to generate traffic is through the implementation of sound Search Engine Optimization (SEO) techniques.
Central in every SEO campaign is the selection of the right keyword or key phrase to focus on. This is a very integral part of the process. Make a mistake with this area, and your online business can potentially crumble into obscurity.
How do you select the right keyword or key phrases for your traffic generation tactics? Here are 5 vital considerations you should keep in mind:
1. Choose a keyword that has a high demand. How can you establish this? Simply determine the number of times a particular keyword has been searched for by internet users all over the world. You can do this by using the free tools at www.inventory.yahoo.com or www.nichebot.com . Just type in the keyword you have in mind, and results of related keywords and key phrases will appear, as well as the number of times they have been searched for within a certain period. Overture has been bought by Yahoo, so more or less, you’d have a great barometer of a keyword’s demand through the stats provided by one of the internet’s most widely used search engine. You will want to choose keywords that have high number of searches.
2. Choose a keyword that is being catered to by fewer websites. Each website that is devoted to the keyword you are considering is your competition. The fewer the competition you will have, the more successful you will be in securing the market attached to such a keyword. Internet marketing, after all, still follows the basic rule of business, which is taken from the basic rule of economics: low supply plus high demand equals to a highly profitable industry. If you’ll be one of only a few enterprises catering to a particular keyword, then you’d have better chances of generating traffic from the same.
3. Choose a keyword that fetches a number of relevant ads. If you’re enrolled with Google AdSense, you can run a search of the said keyword at www.google.com . On the results page, notice the row of links on the right side. These are PPC ads. They are, more or less, the same ads that will appear on your own web pages if you’d decide to use the same keyword. As a rule, choose the keyword that fetches at least 5 relevant ads. This is to ensure a higher Click Through Rate (CTR) for your PPC campaigns. You wouldn’t want non-relevant ads to populate your web pages, otherwise, your CTR will terribly suffer.
Central in every SEO campaign is the selection of the right keyword or key phrase to focus on. This is a very integral part of the process. Make a mistake with this area, and your online business can potentially crumble into obscurity.
How do you select the right keyword or key phrases for your traffic generation tactics? Here are 5 vital considerations you should keep in mind:
1. Choose a keyword that has a high demand. How can you establish this? Simply determine the number of times a particular keyword has been searched for by internet users all over the world. You can do this by using the free tools at www.inventory.yahoo.com or www.nichebot.com . Just type in the keyword you have in mind, and results of related keywords and key phrases will appear, as well as the number of times they have been searched for within a certain period. Overture has been bought by Yahoo, so more or less, you’d have a great barometer of a keyword’s demand through the stats provided by one of the internet’s most widely used search engine. You will want to choose keywords that have high number of searches.
2. Choose a keyword that is being catered to by fewer websites. Each website that is devoted to the keyword you are considering is your competition. The fewer the competition you will have, the more successful you will be in securing the market attached to such a keyword. Internet marketing, after all, still follows the basic rule of business, which is taken from the basic rule of economics: low supply plus high demand equals to a highly profitable industry. If you’ll be one of only a few enterprises catering to a particular keyword, then you’d have better chances of generating traffic from the same.
3. Choose a keyword that fetches a number of relevant ads. If you’re enrolled with Google AdSense, you can run a search of the said keyword at www.google.com . On the results page, notice the row of links on the right side. These are PPC ads. They are, more or less, the same ads that will appear on your own web pages if you’d decide to use the same keyword. As a rule, choose the keyword that fetches at least 5 relevant ads. This is to ensure a higher Click Through Rate (CTR) for your PPC campaigns. You wouldn’t want non-relevant ads to populate your web pages, otherwise, your CTR will terribly suffer.
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